CBS Sports just announced that Apple has a new app available called NCAA March Madness On Demand. Last year during the tournament, Apple had an app available that allowed users to watch March Madness live, but it cost $9.99. So this year, you can check out whatever March Madness basketball game you want- all for free.
The app is available for the iPhone and iPod Touch, but there is also an app made specifically for the iPad.
The reason they made this app free this year is to target younger viewers. According to Michael Adamson, vice president of Time Warner, Inc said ,“We want people using the product with these companion views while they’re watching it on TV. If that’s the case, that’s a success in our minds, because that’s a good consumer experience and a larger aggregate audience as a result.”
You can download the app in the app store today. It’s all completely free- enjoy March Madness!
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